Distribution agreement with CULT A/S

CULT A/S has become our distributor of Tonino Lamborghini Energy Drink in Denmark, Norway, Sweden, Finland, Iceland and the Faeroes.

The energy drink CULT Energy Activator currently has more than 80 per cent of the market for carbonated energy drinks in Denmark. CULT has always been the bad boy of the market with its products and marketing, and the unusual angles CULT uses have been a big part of its success.

CULT Shaker, a version of the energy drink containing alcohol, had a stormy entry onto the Danish market in 2003, due to a trailblazing marketing campaign that hit its target group right between the eyes. The style is at one and the same time adult, beautiful, sensual, suggestive and cheeky. CULT Shaker is aimed at young people in clubs and cafés, aged 20 to 35. With a current market share of 50 per cent, CULT Shaker is thus able to beat globally-known brands such as Smirnoff Ice and Bacardi Breezer.

We know that CULT A/S is up to the task, and we look forward to seeing Tonino Lamborghini Energy Drink all over Scandinavia before long.